May 5, 2020
Rebecca Massoud knows how to speak, shine, and sell very well! Not
only is she the founder of Speak, Shine, Sell, she is a wife, a
mother and a yogi. Rebecca shares on the Fab Fempreneurs Podcast
Show how to amplify your powerful feminine voice to attract your
next-level clients and to achieve business success. Doesn’t that
sound fabulous? She created her business out of a secret desire to
get out of the corporate world and jump (with a leap of faith!)
into the entrepreneurial world. It takes courage to move forward
with your passion and one of the best ways to get out there is to
look for speaking opportunities (ie: workshops, conferences,
etc.).
Rebecca Massoud inspires thousands to share their brilliance on
stage as a speaker coach, marketing mentor and creator of Speak
Shine Sell. Her signature Speak, Shine, Sell 1-day workshop has
been delivered more than 20 times. Women entrepreneurs hire Rebecca
to help them double and triple their incomes with a high-converting
signature talk that connects from the heart.
Takeaways:
Speak for free & speak often. Use every opportunity to practice
your speaking. In this day in age, if you are a business owner, you
have to be a speaker on some level. We are the face of our
businesses. Live speaking and online speaking are great to get
yourself out there. Knowing your signature talk is the first step.
Once you have a talk you can use it in so many ways whether
in-person or on a podcast. First you need to create a structure to
your talk. It should be scalable from a 10 minute podcast to a full
day workshop.
Have a signature talk that you can use over & over again and one
that includes the 5 key ingredients as described below.
Opening: Have a strong opening. When you tell your story, you want
to position yourself with credibility and vulnerability.
Share your story: Share your success story with your audience,
including the success you have created and your expertise. Don’t
downplay your expertise. All of your experiences are important to
share and will show how far you have come and what led you to what
you do.
Content: This is your body of work. Create your talk by using the
steps of what you’ve done.
Your Offer: Your offer is your call to action. Don’t over-deliver
your content. Focus more on what is valuable by telling stories
about your clients. Facts tell, the stories sell.
Your Close: Wrap up your talk by summarizing the above and end on
an energetic high note.
3. Share your story (or hero's journey) to create an emotional bond
with your audience.
4. Your energy & presence are actually MORE IMPORTANT than the
words you say.
5. Always include a call-to-action each time you speak; serve your
audience by letting them know how they can take it further with
you.
Don’t rush on your offer and don’t let the fear creep in. Make sure
you are prepared with your offer and to be able to offer that kind
of offer at the place you are speaking at. Be prepared for
questions and don’t down play it. You want your audience to ask
themselves, “is this a natural next step for what I just shared?”
Make sure your offer correlates with what you talked about. What
are your intentions with this group? Make sure all of the elements
of your talk work with what you are offering.
Rebecca Massoud, speaker coach and creator of Speak Shine Sell,
will share at Fab Fempreneur Fest 2020 on how you can prosper from
your powerful feminine voice in ways that are fun, easeful and
profitable and also create soul-aligned connection with your
audience. To connect with her further, please visit her website,
https://rebeccamassoud.com/. To register for Fab Fempreneur Fest
and more info, please visit our website,
https://fabfempreneurs.com/fest.